here's the truth nobody says out loud:

Your kid doesn't want educational toys. They want to do what you do.

BabyGains started because one dad got tired of pretending the plastic kitchen set was enough.

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AND THAT’S WHEN I KNEW...,

My kid watched me train. Then He picked up my 20kg dumbbell. That's when I knew I had a problem. (And also the best idea of my life.) 
Hey I'm Phill. Dad. Founder. Guy who got out-repped by a 2-year-old. 

BabyGains exists because no toy brand was built for parents like us. The ones who don't skip there workout after becoming a parent. The ones whose kid's first word was "barbell." The ones who feel zero guilt bringing their toddler to the garage gym at 6am. 

 

We built the toys your kid actually wants.

 Because they've seen what real training looks like.

Phil /  Founder & the guy who started this whole thing

THE WORLD WANTS US TO
SIT STILL. WE DON’T.

We believe things have to change. Not because we’re against technology, but because we’re for real connection and physical strength. We were born to go against the grain

We were born to go against the grain

PASSIONATE ABOUT PARENTHOOD. 
FANATICAL ABOUT GAINS.

10+

Gym Essentials 

8K+

Strong Families

30k+

Gains Community 

OUR MISSION & VISION

OUR MISSION & VISION

Most toy brands think your kid needs more colors.
More buttons. More stuff that lights up and does nothing.
We disagree. Our mission is to build the world's leading brand for fitness parents raising strong kids.

 

Not because it sounds good in a pitch deck but because we've seen what happens when a 1-year-old pushes a sled for the first time.
They look up at you like they just PR'd. And honestly? So did you.
That moment. That's what we're building. At scale. Worldwide.

Most toy brands think your kid needs more colors. More buttons. More stuff that lights up and does nothing.

We disagree. Our mission is to build the world's leading brand for fitness parents raising strong kids. Not because it sounds good in a pitch deck  but because we've seen what happens when a 2-year-old pushes a sled for the first time. They look up at you like they just PR'd. And honestly? So did you.

That moment.

 That's what we're building. At scale. Worldwide.