“It's not an iPad. It's a real physical toy that you can play with.”
- 959K views
- 57.2K likes
- 18.5K shares
- 314 comments
- 674 reposts
Baby Gains creators
They copy every rep. Film it.
15% on every sale you bring in. Your followers get 10% off, and your family gets Baby Gains Play for life.
Apply in 2 minutesYou'll make a free Shopify account first. Our program runs on Shopify Collabs.
See what creators madeWhat one sale earns you
Kids Elite Wooden Barbell Kit
Price €189,99
Your follower pays €170,99 with your code
You earn€25,65
Example at today's price. What you earn depends on what your followers buy.
15% on every sale15% on every sale@pastorblackwood · 181K views10% off for your followers@projctathletics · 135.7K likesLifetime Baby Gains Play@coach.baycarl · 90.4K likesReposts on @babygainstoys@serafinabnu · 41.1K likesNew gear before launch@getreeldad · 959K views15% off your own first order@stronglikemymama · 823 reposts
Made by families like yours
Filmed on phones, at home and in the gym. The numbers come straight from Instagram.
“A tiny gym set built for the tiniest lifters.”
- 26.6K views
- 224 likes
- 45 shares
- 3 comments
- 4 reposts
“Some kids grow up in playgrounds. Ours grow up in gyms.”
- 135.7K likes
- 2.8K comments
- 3K reposts
“We’re not like MOST people. These are ATHLETES in the making.”
- 181K views
- 9.7K likes
- 15.6K shares
- 149 comments
- 189 reposts
“He did it so nice, we posted it twice.”
- 90.4K likes
- 632 comments
- 3.7K reposts
“I was expecting everything to be plastic, but it's actually all wood.”
- 41.1K likes
- 368 comments
- 221 reposts
“It's a father's duty.”
- 22.7K likes
- 335 comments
- 230 reposts
“What a silly question.”
- 12.1K likes
- 208 comments
- 472 reposts
“Keep watching if you wanna see Nami hit a better squat depth than you.”
- 10.6K likes
- 66 comments
- 126 reposts
“They won't remember my times, splits, or lifts. But they will remember the effort.”
- 8.7K likes
- 106 comments
- 823 reposts
“Not just snacks and cuddles. Auntie teaches discipline too.”
- 518 likes
- 21 comments
- 21 reposts
Numbers from Instagram, 2026.
What you get
15%
On every sale
Every order through your code or link. You see each one in your Collabs dashboard.
10%
Off for your followers
Your own code and your own link. Both are tracked.
15% off your own first order
New to Baby Gains? Your code comes by email once you're in.
Lifetime Baby Gains Play
Our movement app for kids. Free for your family, for good.
Reposts on @babygainstoys
Your best videos go on our page with your name on them. We always ask first.
New gear before launch
You see new gear before it goes on sale.
How it works
-
Apply
Two minutes. Tell us about your family and send one video you're proud of.
-
Get your code
When we say yes, your code and link are in your Collabs dashboard. Your family's Play pass comes with it.
-
Post and earn
Film what already happens at home. Every sale through your code or link earns you 15%.
Two ways to collab
Same deal either way: 15% on every sale through your code or link.
- @william.activewear.factory
- 26.6K views
- 224 likes
- 45 shares
Share your take
Talk about raising active kids and training together. A story, a reel, your honest opinion. We see this a lot, and it works.
Apply, no gear needed- @getreeldad
- 959K views
- 57.2K likes
- 18.5K shares
Train with it, film it
Get our barbells and dumbbells at 15% off your first order. Let your kids train with them and show how it goes.
Apply in 2 minutesNo kids? You can clip for us.
Cut our @babygainstoys videos into clips for your own page. Same 15% on every sale through your link.
Apply as a clipperWho we're looking for
Parents who train, with kids who want to join in. Garage, gym, CrossFit box or the park all work.
We don't have a follower minimum. We look at how you film and how your kids show up in it.
No kids? You can still join as a clipper and cut our @babygainstoys videos for your own page.
You need a public Instagram, TikTok or YouTube account, and you need to be 18 or older.
Questions
Why do I need a Shopify account?
Our program runs on Shopify Collabs. The account is free. It's where you find your code, your link and every sale you bring in.
Do I get free gear?
No. If you're new to Baby Gains, your own first order is 15% off. And your family gets Baby Gains Play for life.
Do I need Baby Gains gear to join?
No. A reaction to one of our videos, a scroll through our site or Instagram, or your take on the idea all count. It's the same deal: 15% on every sale through your code or link.
My Instagram won’t connect. What now?
Collabs only connects a Creator or Business account on Instagram. Switching is free: in Instagram go to Settings, then Account type and tools, then Switch to professional account, and pick Creator. Your posts and followers stay, and you can switch back anytime. TikTok or YouTube works too.
How do I get paid?
Automatically, through Shopify Collabs. Every sale sits in a 30-day holding period, then what it earned is paid out to you. Your dashboard shows every sale and where it is.
How does the Play pass work?
Download Baby Gains Play and sign up with the email you applied with. Your lifetime pass is on it within a day of your approval. Using a different email? Send it to philip@babygains.nl and we'll move it.
How many followers do I need?
There's no minimum. We look at how you film.
What should I post?
What already happens at home. Your kid copying your deadlift. The first time they pick up the bar. Phone footage is exactly right.
Can you use my videos?
Only if you say yes. We always ask first and we always credit you. Want something taken down? Tell us and it's gone.
Apply in 2 minutes
We read every application ourselves. You'll hear from us either way.
