“Some kids grow up in playgrounds. Ours grow up in gyms.”
- 135.7K likes
- 2.8K comments
- 3K reposts
Baby Gains creators
They copy every rep. Film it.
15% on every sale you bring in. Your followers get 10% off, and your family gets Baby Gains Play for life.
Apply in 2 minutesYou'll make a free Shopify account first. Our program runs on Shopify Collabs.
See what creators made
15% on every sale@projctathletics · 135.7K likes10% off for your followers@coach.baycarl · 90.4K likesLifetime Baby Gains Play@serafinabnu · 41.1K likesReposts on @babygainstoys@getreeldad · 22.7K likesNew gear before launch@stronglikemymama · 823 reposts15% off your own first order
Made by families like yours
Filmed on phones, at home and in the gym. The numbers come straight from Instagram.
“He did it so nice, we posted it twice.”
- 90.4K likes
- 632 comments
- 3.7K reposts
“I was expecting everything to be plastic, but it's actually all wood.”
- 41.1K likes
- 368 comments
- 221 reposts
“It's a father's duty.”
- 22.7K likes
- 335 comments
- 230 reposts
“What a silly question.”
- 12.1K likes
- 208 comments
- 472 reposts
“Keep watching if you wanna see Nami hit a better squat depth than you.”
- 10.6K likes
- 66 comments
- 126 reposts
“They won't remember my times, splits, or lifts. But they will remember the effort.”
- 8.7K likes
- 106 comments
- 823 reposts
“Not just snacks and cuddles. Auntie teaches discipline too.”
- 518 likes
- 21 comments
- 21 reposts
Numbers from Instagram, 2026.
How it works
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Apply
Two minutes. Tell us about your family and send one video you're proud of.
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Get your code
When we say yes, your code and link are in your Collabs dashboard. Your family's Play pass comes with it.
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Post and earn
Film what already happens at home. Every sale through your code or link earns you 15%.
What you get
15%
On every sale
Every order through your code or link. You see each one in your Collabs dashboard.
10%
Off for your followers
Your own code and your own link. Both are tracked.
15% off your own first order
New to Baby Gains? Your code comes by email once you're in.
Lifetime Baby Gains Play
Our movement app for kids. Free for your family, for good.
Reposts on @babygainstoys
Your best videos go on our page with your name on them. We always ask first.
New gear before launch
You see new gear before it goes on sale.
No gear yet? You can still collab.
Not every video needs the gear in it. Show your followers what you think of the idea. Same deal: 15% on every sale through your code or link.
React to our videos
Pick one of our viral clips and film your reaction. Duet it, stitch it, talk over it.
Scroll and talk
Scroll our site or our Instagram on screen and tell your followers what you see.
Why it clicks
Tell them why real training gear for kids makes sense to you, and why it hits home.
What one sale earns you
Kids Elite Wooden Barbell Kit
Price €189,99
Your follower pays €170,99 with your code
You earn€25,65
Example at today's price. What you earn depends on what your followers buy.
Who we're looking for
Parents who train, with kids who want to join in. Garage, gym, CrossFit box or the park all work.
We don't have a follower minimum. We look at how you film and how your kids show up in it.
You need a public Instagram, TikTok or YouTube account, and you need to be 18 or older.
Questions
Why do I need a Shopify account?
Our program runs on Shopify Collabs. The account is free. It's where you find your code, your link and every sale you bring in.
Do I get free gear?
No. If you're new to Baby Gains, your own first order is 15% off. And your family gets Baby Gains Play for life.
Do I need Baby Gains gear to join?
No. A reaction to one of our videos, a scroll through our site or Instagram, or your take on the idea all count. It's the same deal: 15% on every sale through your code or link.
How do I get paid?
Automatically, through Shopify Collabs. Every sale sits in a 30-day holding period, then what it earned is paid out to you. Your dashboard shows every sale and where it is.
How does the Play pass work?
Download Baby Gains Play and sign up with the email you applied with. Your lifetime pass is on it within a day of your approval. Using a different email? Send it to philip@babygains.nl and we'll move it.
How many followers do I need?
There's no minimum. We look at how you film.
What should I post?
What already happens at home. Your kid copying your deadlift. The first time they pick up the bar. Phone footage is exactly right.
Can you use my videos?
Only if you say yes. We always ask first and we always credit you. Want something taken down? Tell us and it's gone.
