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Every kit includes:
As Seen In
Your best members aren't leaving because of price.
They're leaving because they had kids.
No childcare. No window to train. No energy left. You watch them cancel — and you can't fix it with a discount.
Parenthood is the #1 reason adults cancel gym memberships between 25 and 40. — IHRSA industry research
From box to Family Corner in 30 days.
Baby Gains equips your gym with a kids movement zone. FSC-certified wooden equipment that looks premium next to your rig — not like daycare.
Kids train alongside parents. Parents stop cancelling. Families tell families.
Your gym's first-year uplift.
How we calculate this: IHRSA data shows 15–25 parent-members churn per year at a 300-member gym. Our model assumes 30% retention from the family zone (retained members × avg fee × 12), plus 3 new family sign-ups per month at your avg fee, plus ancillary merchandise revenue. Conservative estimate based on Baby Gains partner gym averages.
What gym owners are saying.
"We set up the kids zone on a Saturday. By month three we'd added eleven new family memberships and retained four parents who were about to cancel. That's roughly $2,800 a month we weren't earning before."
"We set up the kids zone on a Saturday. By month three we'd added eleven new family memberships and retained four parents who were about to cancel. That's roughly $2,800 a month we weren't earning before."
"We set up the kids zone on a Saturday. By month three we'd added eleven new family memberships and retained four parents who were about to cancel. That's roughly $2,800 a month we weren't earning before."
Pick your kit.
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The Boutique & Small Studio Corner
Regular price €439,99 EURRegular priceUnit price per€498,75 EURSale price €439,99 EURSALE -
The Class Set — Kids Classes & Functional Boxes
Regular price €1.099,99 EURRegular priceUnit price per€1.248,75 EURSale price €1.099,99 EURSALE -
The BabyGains Zone — For Large Gyms & Academies
Regular price €1.446,94 EURRegular priceUnit price per€1.531,25 EURSale price €1.446,94 EURSALE -
Sold outThe Grass mat (5M)
Regular price €900,00 EURRegular priceUnit price per€1.000,00 EURSale price €900,00 EURSold out
Every kit includes:
Try it. Risk-free.
Set up the family zone. Try it with your members for 30 days. If it doesn't work for your gym — full refund, no questions. Keep the playbook.
The guarantee is bigger than the risk.
Wait — it gets better. You earn on every sale.
Every gym partner gets a unique affiliate code. When parents in your community buy Baby Gains products using your code, you earn 20% commission on every sale.
Parents see the equipment at your gym. They love it.
You share your code (or QR). They order for home.
You earn 20% on every order. Automatically. Forever.
Your passive income potential
Still on the fence? Good. Read this.
"I don't have space for a kids zone."
80 square feet. One rig bay. That's the minimum and it works. Our playbook has layouts from 80 sq ft up to 300 sq ft. Most gyms find the space on day one.
"My insurance won't cover it."
Most commercial gym policies add kids zone coverage for $50–$150/month. We provide full safety certifications (FSC wood, EU + US toy safety tested). Zero sharp edges, zero small parts. Your insurer has seen this before.
"Parents won't pay extra for a kids area."
They don't have to. The kids zone is included with membership free for members. Revenue comes from retained parents who were about to cancel, plus new families who join because of the zone. The ROI calculator above shows the math.
"We tried a kids program before. It flopped."
Most "kids programs" fail because they're a neglected corner with broken toys and a once-a-week class. Baby Gains is culture + premium equipment + turnkey program. Our onboarding call dissects what went wrong last time and builds the fix.
"My members don't have kids. Wrong demographic."
The family zone isn't about your current members. It's about the ones you're losing (parents who cancel silently) and the ones you could attract (families who never considered your gym). A family-friendly gym expands your TAM, not just your amenities.
"Is the equipment safe for kids?"
All Baby Gains products are FSC-certified European beechwood, EN71 safety tested, with no sharp edges or small parts. Intentionally lightweight (barbell ~1 lb, kettlebell ~0.8 lb). Designed for ages 1–8 and tested to EU + US toy safety standards.